Our articles covering the luxury designer product market and international import and export.

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Transit of Your Order from Our Warehouse to You


Discover the Essential Steps and Shipping Options

‘I’ve just completed my order: why can’t my items ship as early as tomorrow?’

If you’ve found yourself wondering the same thing, you’re in the right place! In this guide, we’ll not only walk you through the different shipping methods available but also take you behind the scenes to explain the processes that ensure your goods are prepared and ready for their shipment.

Dispatch Times: The Importance of Planning

Shipping timelines are one of the most common questions we receive. It’s essential to understand that estimated delivery times begin only once the carrier has picked up your goods and they’ve left the port, airport, or transport hub. Before reaching this stage, there’s a meticulous internal process that must be completed. This includes consolidating items from various manufacturers, conducting thorough quality checks, ensuring safe packaging, and, where necessary, fumigation. Only after these steps are complete can we book a carrier, who will then provide the earliest available departure date. Within five days of that departure, we’ll load your goods. It’s important to remember that transport companies, especially shipping lines, adhere to strict schedules. Factors like overbooking or logistical constraints may lead to waiting for the next available carrier. This is why careful, advance planning is crucial to ensuring your goods arrive on time.

The Internal Process: What Happens Before the Shipment?

Imagine your goods are ready in our warehouse today—naturally, you’d expect them to ship out by tomorrow, right? Well, it’s not quite that simple. Before your products can begin their transit, several essential steps need to be completed. These steps are crucial to ensuring that every detail is handled with care and that your goods arrive at their destination in perfect condition. Here’s a look at what happens behind the scenes before your shipment leaves our warehouse:

1.Consolidation of Goods from Manufacturers

Consolidation Salbini

Before we can proceed with shipping, we need to receive all the items you’ve ordered. This step is especially important when your order includes products from multiple manufacturers, as each item must be carefully consolidated to ensure everything is ready to go together.

2. Quality Control

Once we receive the goods, each item undergoes a meticulous quality check to ensure it meets our high standards. This process is crucial in preventing any issues down the line and ensuring that all products are in perfect condition before shipment.

3. Packaging and Preparation

After passing quality control, your goods are expertly packed to guarantee their protection during transit. Unlike many suppliers, we pay extra attention to this stage because we understand how vital proper packaging is in preventing damage and avoiding additional responsibilities for you as the importer. When necessary, we use custom-made crates or additional protective measures to ensure the highest level of security.

4. Fumigation (If Necessary)

Depending on the destination and local regulations, fumigation may be required. This is a process that uses biocidal gases to eliminate any organisms or parasites, ensuring that the goods are safe and will not pose a threat to the ecosystem of the final destination.


Only after all these steps are completed will your goods be fully prepared for shipment via your selected method. Each step is vital to ensuring that your products are in perfect condition and ready for a smooth, secure shipment to their final destination.

Shipping Methods: How to Choose the Right One

Understanding the different types of international shipping is essential. Each method comes with its own timelines and unique features, so it’s important to evaluate them carefully based on your specific needs. This will help you make the best choice and avoid any unpleasant surprises along the way.

1. Air Shipping

For smaller orders or when time is of the essence, air freight is the perfect choice. It’s particularly suited for urgent projects that require a fast turnaround.

Delivery time: Approximately 10 days from shipment.

2. FCL (Full Container Load) Sea Freight

When you’re handling large orders or managing an entire project, FCL sea freight offers the most efficient solution. With a dedicated container just for your goods, you benefit from both security and optimized transport for bulk shipments.

Delivery time: Approximately 45 days from shipment, depending on the destination. At Salbini, we work with non-stop shipping companies to ensure swift deliveries.

3. LCL (Less Container Load) Sea Freight

If your shipment volume doesn’t justify a full container but you still need a maritime option, LCL is the way to go. Your goods will share space with other shipments heading to the same destination, helping to keep costs down.

Delivery time: Approximately 60 days from shipment.

4. Standard Sea Shipping

For non-urgent, smaller orders, Standard Sea Shipping provides a cost-effective option. While it takes longer, it still upholds high standards of safety and quality control.

Delivery time: This can vary based on container availability and stopovers along the route, so it cannot be accurately estimated from the start.

5. Overland Shipping

For destinations that can be easily reached by road from Italy, such as other European countries, overland shipping offers a practical and affordable solution. Ideal for small to medium-sized orders.

Delivery time: Approximately 7-14 days from shipment, depending on distance and road conditions.

We’ll Help You

If you’re unsure about which shipping method is best for your order, don’t hesitate to reach out! We’re always here to assist you in choosing the solution that perfectly suits your needs. Let us help make your shipping experience as smooth and efficient as possible.

How to Import Appliances from Italy

Voltage, Plugs, Sizes, Shipping, Taxes, and Warranty – Everything You Need to Know for a Perfect Fit!

Importing appliances from Italy is an excellent choice if you’re seeking top-tier quality and exceptional design. However, to ensure a smooth and successful process, it’s crucial to be well-prepared. If you’re contemplating this exciting opportunity, there are six key factors you must consider before moving forward. So, let’s dive in together and explore these important details!

Voltage

Household appliances for the Italian market are designed to operate at 220/240V with a frequency of 50Hz. Typically, the wattage—meaning the maximum power consumption—can be found on the bottom, back, or ‘nameplate’ of the appliance. If you haven’t yet purchased the appliance, this information can be obtained directly from the manufacturer. It’s important to note that appliances in the United States operate at 115 volts. In fact, most of North and South America, the Caribbean, and Japan use 110-volt electricity, while Europe and many other regions rely on 220-volt electrical outlets. Specifically, in the U.S., standard household voltage is 110-120 V AC (Alternating Current), whereas much of the rest of the world, including Australia, uses 220-240 V AC. So, what should you do if the appliance you’ve purchased or are planning to buy operates at a different voltage than what’s available in your country? The solution is simple: you’ll need to use a voltage converter or transformer to prevent any damage to your new appliance. When it comes to appliances purchased from Salbini, it’s important to know that all of our products are designed to operate within the 220v-240v 50Hz range according to European standards. This means they will function perfectly in Europe, Australia, and any other country using the 220-240v range. For countries with lower voltage, just make the necessary adjustments with a converter, and your appliance will work flawlessly.

Plugs

When importing a household appliance, it’s crucial not to overlook the importance of plug types. Appliances purchased from Italy typically come with one of three types of plugs. First, there’s the Type C plug, commonly used across Europe, except in the UK, Ireland, Cyprus, and Malta. Type C plugs are generally suited for appliances that require 2.5 A or less. Next, the Type F plug, also known as the Schuko plug, is primarily used in countries like Germany, Austria, the Netherlands, and Spain. These plugs have a power rating of 16 A, making them suitable for a wide range of appliances. Lastly, Italy uses the L-type plug, available in two versions: a 10 A and a 16 A plug. If you purchase an appliance from Italy and find that the plug doesn’t match your socket, you may need an adapter to ensure it functions properly.

Taxes

When importing products, it’s essential to understand that each country has its own regulations regarding taxes and customs duties. To avoid any unexpected costs when your goods arrive, we highly recommend checking the applicable tariffs in advance. In some instances, you may also need to pay VAT or other local taxes. For example, in Australia, goods valued at AUD 1,000 or less are generally exempt from duties and taxes. However, for items exceeding this value, you’ll be required to pay a 10% Goods and Services Tax (GST) on the taxable import value upon arrival, in addition to a 5% customs duty. As these requirements differ from country to country, the Salbini team is here to assist you by providing all the necessary information. Our experts are always ready to give you a comprehensive overview of the costs before you confirm your order. It’s important to note that the taxes you pay go directly to your country, not to Salbini. Our prices do not include GST or customs duties, ensuring complete transparency.

Shipping

Our tailor-made crates for shipping goods. Find out more.

When shipping household appliances from Italy, which are often bulky and heavy, it’s essential to carefully consider your transportation options and the possibility of insuring your goods during transit. Typically, you have three options: sea and air transport for long distances, and land transport for shorter ones. Your decision will depend on the volume, weight, and urgency of your shipment. Sea freight is ideal for large volumes or heavy loads but tends to be slower. On the other hand, air freight is more suitable for lighter and urgent shipments, ensuring faster delivery. However, in today’s world, it’s also crucial to consider the environmental impact of your choice. Air transport, while quicker, emits significantly more carbon, which has a greater environmental impact. In contrast, shipping by sea is more eco-friendly, producing fewer emissions per tonne of cargo. Given these factors, we strongly recommend planning your shipment in advance to choose the option that best aligns with your needs and values.

Sizes

Example of oven size

Household appliances generally come in standard dimensions, particularly built-in models. However, some appliances, especially those with unique designer elements, may differ from the standard sizes in your country. Therefore, it’s crucial to carefully measure the space where you plan to place these appliances, including considering access through your home’s entrances. If you have any questions, don’t hesitate to reach out to our team. We are always happy to provide you with precise dimensions for any appliances you’re considering purchasing. Additionally, if you’re importing multiple appliances at once, think about whether they can be stacked or grouped to optimize space in the shipping vehicles.

After-Sales Warranty

When you purchase and import a household appliance from Salbini, you gain the significant advantage of having direct access to our support in case of any issues. Typically, when you buy appliances directly from Europe, local service providers may not honor the manufacturer’s warranty because the item was purchased abroad. However, when you buy from us at Salbini, you can rest easy. If you encounter any problems with your appliance, all you need to do is contact our Customer Service—no need to deal with anyone else. We have established agreements with local service agents, ensuring that if a breakdown occurs, our Customer Care team will promptly connect you with a local expert who can resolve the issue as quickly as possible.

So, are you ready to experience the joy of your new Italian appliances? Contact Us Now!

Milan Design Week 2024

The quickening heartbeat, the palpable excitement in the air, and the scent of creativity that filled every corner of the city – that was our adventure at Milan Design Week 2024. A journey beyond the ordinary, where design and friendship intertwined in an unforgettable embrace, turning each moment into a profoundly meaningful and inspiring experience. 

A Global Union of Friendship and Collaboration 

In the bustling heart of Milan, the world came together in a warm and universal embrace. Beyond borders and linguistic barriers, a part of our Italian team, comprised of Filippo Salbini, Francesco Ferrara, Roberta Apuleo, and Alfonso Mellone, welcomed, gathered, and guided over 20 friends from every corner of the globe under the banner of friendship. Clients, designers, developers, and other industry professionals from the United States, Sweden, Australia, South Korea, Malaysia, and China: an extraordinary map of friendship drawn in the colors of diversity. And then, on an enchanted evening, the frenetic rhythm of daily life paused, making room for a dinner illuminated by laughter, sharing, and genuine joy. A moment of pure connection that made tangible the universal power of friendship and collaboration. 

Salone del Mobile.Milano: Epicenter of Global Design 

Among the stands that dotted the Salone del Mobile.Milano, we embarked on a journey through the peaks of global design. Guided by passion and curiosity, we explored the extraordinary creations of industry-leading companies, each a precious gem in the vast crown of design. Every booth, a story to be told, an emotion to be experienced, and a heartfelt thank you for contributing to the beauty of the world around us. Accompanying our friends, we offered them an exclusive preview of the latest creations at the stands of our top High-Quality suppliers

  • MisuraEmme
  • Baxter
  • Lema
  • Exteta
  • Paolo Castelli
  • Francesco Molon
  • Vismara
  • Impatia
  • Rugiano
  • Longhi
  • Carpanelli
  • Boca Do Lobo
  • Tacchini
  • Miniforms
  • Molteni
  • Fiam
  • De Sede
  • Desalto

FuoriSalone 2024: Exploring Excellence in the Heart of Milan 

In the lively streets of Milan, we discovered the pulsating heart of design: sacred places where aesthetics and functionality merge in perfect harmony. We breathed in the very essence of Italian design, letting inspiration guide us on a timeless journey. Among the lights of the most prestigious showrooms, we visited the iconic venues of the most prestigious brands such as: 

  • Agape
  • Valcucine
  • Modulnova
  • Giorgetti
  • Amura
  • Rugiano
  • Boffi
  • Roche Bobois
  • Gallotti&Radice

The Grand Tour of Design: Discovering Excellence 

The pinnacle of our experience was The Grand Tour of Design, an epic journey organized with Atlas Concorde. On April 19th, we moved to Emilia Romagna for a guided tour of this extraordinary globally significant company. In Atlas Concorde’s grand showroom, we had the opportunity to explore their exclusive collections, admiring the greatness, professionalism, and enthusiasm that characterize this extraordinary company.

And as we all dined together, we strengthened the bonds of friendship and respect that unite us indissolubly.

But it didn’t end there: we then moved to Maranello for a tour of the Ferrari Museum. Here, we had an extraordinary experience, being able to admire not only Ferrari’s iconic cars but also trophies, Formula One cars, engines, and other breathtaking design gems.

Thank You for an Unforgettable Edition and a Preview of Milan Design Week 2025 

We sincerely thank everyone who made this magical adventure possible: friends, clients, and partners. Your support, companionship, and passion are the lifeblood that fuels our commitment to design.

With hearts full of gratitude, we eagerly await the next chapter of our story at Milan Design Week 2025. A new chapter of emotions, inspirations, and friendship, ready to be written with the same fervent passion as always.

Excellence in Form Women in Luxury Furniture Design

A Captivating Conversation with Giada Vismara on the Impact and Aspirations of Women on International Women’s Day

Half of the team at Vismara Design, a company based in Brianza, in Lombardy, northern Italy, specialising in luxury home entertainment furniture, are women. That’s why, in order to celebrate this International Women’s Day, we engage in a compelling conversation with Giada Vismara, the Sales & Marketing Manager, to talk about the status of women in the luxury furniture industry.

Crafting Excellence Through Unique Strengths

In the company she represents, the concentration of women is a deliberate and strategic choice, that stems from the belief that women bring unique strengths to both creative and managerial aspects of the luxury furniture industry. Despite prevailing clichés, women at Vismara thrive in collaborative environments, characterized by effective communication and superior problem-solving skills. Giada emphasizes the agility and practicality innate to women when seeking solutions, a trait crucial in meeting the demanding standards of the luxury industry clientele. In facing challenges, women seem to exhibit resilience, persisting until a comprehensive solution is achieved. Giada underscores the significance of these qualities in meeting the discerning needs of customers who demand exceptional quality and specialized assistance. Attention to detail also plays a special role, however, for Vismara and anyone working in this field, and Giada ardently asserts that women, by nature, surpass their male counterparts in this regard. Their ability to finely tune into intricate details positions them not only as contributors but as leaders in achieving excellence in the luxury furniture industry.

Women’s Rising Influence Across Borders

The remarkable prevalence of women in the luxury furniture industry is, therefore, not a mere coincidence but a compelling trend gaining momentum each passing year. Women are increasingly assuming pivotal roles, shaping the landscape of architecture firms and forming all-female teams within. This transformative shift is particularly prominent on the international stage, where encounters with women are more prevalent, not only in sales offices and showrooms but also in influential top management positions.

Women’s Mastery

While acknowledging the complexity of individual differences, an intriguing trend surfaces when exploring the dynamic between men and women in the luxury furniture realm. It appears that, in this specific domain, women exhibit a heightened sensitivity to interior design aesthetics, an enhanced dedication to customer service, and a flair for creativity. This nuanced observation challenges preconceived notions, illustrating the multifaceted strengths that women bring to the forefront. For Vismara this industry is unequivocally a very feminine world. Here, women not only excel but thrive, shaping an environment where their innate qualities contribute significantly.

“The promptness and concreteness in seeking solutions are typical of women, who do not falter at the first obstacles but strive to solve the problem thoroughly.”

Giada Vismara

Navigating the Gender Gap

In certain instances, the gender gap remains notably entrenched. Giada Vismara sheds light on this reality within her Brianza, the industrial hub where manufacturing leadership has historically been male-dominated. Despite strides, women in this business often find themselves navigating an arduous path, necessitating a threefold effort to attain parity with their male counterparts. And the manufacturing domain’s deeply rooted, established attitudes pose hurdles, requiring a concerted effort to instigate change. This reality not only impacts the current workforce but also risks deterring aspiring young women from pursuing careers in this field. However, only by recognising and addressing the complexities surrounding gender inequalities do we pave the way for a more equitable future.

A Shared Desire: Harmony in Equality

On this International Women’s Day, we resonate with Giada Vismara’s heartfelt wish for women worldwide. Her aspiration, shared by our collective voice, advocates for the fundamental principle of equality, urging that women be recognized as equals to their male counterparts in every professional sphere. As we celebrate the achievements of women and their indispensable contributions, it’s imperative to foster an environment where talent, expertise, and dedication transcend gender biases. The wish is therefore a collective effort to break down barriers, inspire positive change and create a world where the potential of every woman is fully realised and appreciated.

Ottaviano Borgonovo Tells Us about The Art of Creating Iconic Spaces with a Sustainable Vision

At the heart of MisuraEmme lie values of commitment, dedication, and cooperation, led by Ottaviano Borgonovo, the leader and third generation of the company. This legacy is deeply influenced by Ottaviano’s revered mother, Tiziana Mascheroni, who passed away in 1991, and whose testament can be seen at the entrance of the company’s headquarters in Mariano Comense, in the province of Como, Northern Italy.

MisuraEmme places primary importance on the care and conservation of our planet. A pioneer in environmental responsibility, the company has obtained the prestigious Aquaver certificate as the first to invest in water-based painting, exemplified by the revered 0001 mark from ANVER.

Renowned for product customisation, meticulous attention to detail, and the use of high-quality materials, MisuraEmme stands out as a pioneer in the high-end market, driven by its flagship product, the “Palo Alto” night system.

Ottaviano is determined about the future: to continue with steadfastness, supporting the family business with unwavering commitment and passion. The legacy forged by MisuraEmme is a testament to its authoritative position in the industry, built on a foundation of respect, expertise, and enthusiasm.

Thanks to Lucrezia Radice for her extraordinary collaboration! 😊

Inbox

From removal experts to creating unique spaces with care, precision and expertise in Melbourne

People first

For Inbox everything starts with people.It’s not merely about moving furniture; it signifies a meticulous focus on detail and a genuine care for space. From the initial contact, be it a relocation or the coordination of marketing events demanding space reorganization and high-end furniture management, their commitment is unwavering.

From moving company to expert in high-end furniture logistics

Founded in 2014 as a removals company, Inbox is based in Melbourne, the capital of the state of Victoria in south-eastern Australia, and has evolved into a specialist in crafting unique spaces through iconic furniture supply. Their mission transcends furniture management; they aspire to be a solution for their partners, facilitating their progress and expansion with the necessary tools. In essence, their mission is to deliver excellence at every touch point. Engaging the finest talents and software in every facet of their organizational structure, they stand as a benchmark among transport and logistics companies, specializing in high-end furniture and VIP clientele.

Not just transport

Their specialized team provides real-time assistance to on-the-road teams, ensuring streamlined communication with live reports to brand sales representatives. In the realm of deliveries, while it remains the most requested service, Inbox extends beyond mere transportation. Assembly and waste management are integral components of their white-glove delivery service, enriching the overall customer experience. Prior to delivery, the booking process emerges as a crucial, if not the most pivotal, phase. Managing end clients’ expectations, availability, and on-road teams becomes imperative to optimize routes, saving time and ensuring the right personnel and equipment are deployed.

If you need excellence, look for Inbox

Clients turning to Inbox expect nothing short of excellence. Furniture delivery transcends a simple A to B movement; it marks the final interaction between the brand and the client, extending the after-sale process for an elevated customer experience.

To the future day by day

A key strength of Inbox lies in its adaptive prowess, continually evolving while staying attuned to customer needs and the dynamic market. Embracing new technologies, they remain vigilant, assessing and enhancing capabilities daily to address evolving concerns and implement effective solutions. Inbox aspires to sustained growth, aligning with customer needs and industry evolution. Their gaze toward the future is optimistic, grounded in the knowledge that their ongoing commitment positions them for success.

Ambra Vismara’s passion unveils the soul of a family-owned legacy, embracing beauty, progress, and a visionary future.

Respect, wellbeing, and innovation stand as the cornerstone values guiding Vismara Design, a distinguished company nestled in Seveso, within the northern Italian province of Monza Brianza.

Ambra Vismara, Export Manager and a pivotal force in the third generation of this family-owned enterprise, escorts us through the rich tapestry of the company’s history.

For Ambra, the pursuit of beauty has always been an intrinsic part of her identity, making her a natural fit for a career within this realm where she radiates energy and passion.

Amidst the accomplishments already achieved, Vismara Design is set on reaching new milestones. The imminent inauguration of an expansive production plant and showroom, slated for completion by the close of 2024, is a testament to the company’s commitment to continual growth and advancement.

This strategic expansion is poised to enable concurrent work on multiple projects, ultimately optimizing processing times. The envisioned developments not only underscore Vismara Design’s authority and expertise but also signify a pledge to fostering an environment where innovation thrives, setting the stage for an even more remarkable future.

Special thanks to Giada Vismara for her amazing support!😊

Hunter & Co.: from the ordinary to the extraordinary

When professionalism wears White Gloves

Embarking on a Remarkable Tale

Picture this: a world where vision meets opportunity, and an extraordinary company is born.

Once upon a time, in 2009, there was a bond where trust and mutual respect were not empty words, but the foundation of a great narrative waiting to unfold. 

This story begins with Ryan Hunter, who while working at International Art Services (IAS), identified a gap in furniture logistics. Nestled in the heart of Sydney, Australia, this gap begged to be bridged with finesse akin to the world of fine art logistics.

Ryan, therefore, brought this to the attention of Kingsley Munday, the owner of IAS. Now Kingsley, wise and forward-thinking, saw the potential in Ryan’s vision and encouraged him to set up his Hunter & Co. Transport. Kingsley gave Ryan dual powers of entrepreneurship and a continuing role at the IAS.

The rest, as they say, became a harmonious history of mentorship and friendship: Kingsley thus became, over time, a loyal mentor and close friend.

Ryan and Blue (company’s mascot and Ryan’s best friend – in memoriam)

Hunter & Co. Today

Fast forward fourteen years and here we are, looking at the brilliant company Hunter & Co., with its team of 25 people.

Ryan Hunter and Hamilton Ribeiro are currently the Managing Directors (whereas Nicole Cramey and Pierre Etienne Mathot previously held the same position). Last but not least, Operations Manager Kyle Dolan.

This crew has only one mission: to make customers feel like royalty, taking care of them especially in the delicate final phase – the last physical mile.

The legendary White Gloves Delivery and more! 

H&Co. is best known for its highly sought-after White Glove service, symbolised by the literal use of white gloves. This complete package includes installation and meticulous removal of packaging.

Another frequently requested service is the correction of failed delivery attempts initiated by other delivery services.

In order to guarantee optimal results, Hunter & Co. deploys balcony lifts, hoists and collaboration in crane operations, just to name a few examples. Of course, the needs of customers and suppliers have changed over time, e H&Co. elegantly danced its way into adapting services. Among these, commercial and residential storage and consolidation are the true stars of this evolving saga.

A new dawn in Brisbane

Hunter & Co. not only embraced change but also chased the sparkle of growth. 

The story took a double turn in Brisbane, where a new chapter began on 1 September. 

The same majestic services that Sydney had enjoyed find a home here too. 

A bold two-day strategy, soon to be expanded due to the impending high season, ushered in a fresh era.

The supervisors of H&Co. will then be transferred to Brisbane in October-December, due to growing demand.

Our Unbreakable Bond

And then emerges the heart of it all – the unbreakable bond between Hunter & Co. and us at Salbini. It’s not just business; it’s an alignment of values ​​and ethics.

“The inclusion of the Salbini team has undeniably enriched H&Co.’s portfolio. Their insights are instrumental in refining, adapting, and gaining ideas, making the learning process invaluable for us”; these are the words Hunter & Co. dedicated to us.

Team working on a Salbini project in Vaucluse, NSW
Strength and delicacy of Team Hunter & Co.

So, let’s raise a toast to Hunter & Co. – a saga of trust, evolution and spirited collaboration. Here’s to a future where the pages continue to turn, and the legacy continues to grow. 

Cheers to Hunter & Co., where the ordinary becomes extraordinary, one white-gloved step at a time.

MisuraEmme Company

Ability, persistence and enthusiasm. MisuraEmme could be described with these three words. 

The company, located in Italy, in Mariano Comense (CO), was founded in 1902 by Giovanni Mascheroni. Today it has a factory of 35,000 m2.

However, we asked manager Ottaviano Borgonovo to tell us something more about this company.

Born in 1987, since 2014, Ottaviano is passionately dedicated to the commercial and marketing aspects of the family business, demonstrating great competence and professionalism.

About 10 years at the head of the Company: which developments have you noticed over this period?

“As first, I have seen the evolution of many international markets in the furniture industry, which have become strategic to its success. This is why, we wanted the company to become more and more international, in order to adapt to the requirements of foreign markets, different from those of the Italian market.

A further consequence of the decision to invest in foreign markets was the reinforcement of the quality and international design of the products. We’ve also decided to invest more in raw material technology and in the industrial process.

As a result of these choices, sales have reversed from 80% in the Italian market to less than 20% in 2022.”

Customizing the product according to the individual’s needs is one of the strengths of MisuraEmme. What are the differences between Italian and international customers? Do needs change based on geography?

“Definitely. It’s not a secret that there are countries with a taste for minimal, such as northern Europe, while those of the Middle East prefer a sumptuous aesthetic, with a prevalence of bronzed metals and marble. Quite the opposite, the United States is focused on wood. However, each country has its own specific taste.

Anyway, a trend in the luxury market is developing recently, with an international taste that unites all geographical areas and combines elements of different styles.

But another significant difference between customer types concerns the way the market is conceived: design, in fact, plays a role of primary importance in the international arena, compared to the simple production of the product. The sale of a project is much more important than the sale of the product itself.”

In 2003, MisuraEmme was awarded the Acquaver label for the use of environmentally friendly painting systems. How attentive is today’s customer to the green theme?

“The green theme is becoming more and more relevant for all markets. In fact, the appreciation for using eco-sustainable materials and industrial solutions with a lower environmental impact is increasing.

Moreover, consumer awareness has increased not only towards the product, but also towards the sustainable attitude of the company that produces it.

Being a green company not only means using materials and solutions with a lower environmental impact, but also adopting a respectful approach to the environment in the daily management of the company itself

In other words we want sustainability to be a theme in all areas of the company’s work.”

Salone del Mobile.Milano 2023: what’s new at MisuraEmme?

“This year we brought two new boiserie systems to the Salone del Mobile: Puzzle and Palo Alto Wall. We designed these two systems to be integrated with all the day and night equipment and the finishes are completely customizable. So we have a range of furniture solutions that are potentially infinite and widely customizable, which is the quintessence of the sartorial attitude of MisuraEmme.”

Puzzle

Designed by CR&S MisuraEmme

Puzzle is an equipped and modular boiserie system for wall coverings, which includes a series of completely integrated elements: wooden containers, glass cases and shelves.

The idea starts from the concept of evolution of the composition, thanks to wall coverings that can be equipped with dedicated elements, which can be used both in the living area and in the sleeping area.

It consists of a system of uprights and transoms in aluminum to be fixed to the wall and a series of frame panels.

Puzzle is available in different finishes: wood, concrete, straw or thermoformed melamine.

Palo Alto Wall

Designed by Gianni Borgonovo

Palo Alto Wall is the wooden boiserie system which becomes the distinctive element of an exclusive and functional sleeping area, with the elegance of the unmistakable MisuraEmme style.

It is a floor-to-ceiling wall covering, which can be fully integrated with the Palo Alto Free and Palo Alto I-Box walk-in closet systems, which opens up an infinite range of furnishing possibilities, providing the designer with various opportunities.

Special tip: the prestige of wood and glass can be further enhanced by installing exclusive LED lights, thanks to the electrified rack structure.

In your opinion, which is the secret of MisuraEmme’s success?

“Certainly, the ability to understand customer needs and intercept market trends. The collaboration with architects of international caliber has also contributed to the success. Last but not least, the strategic vision and the belief of my family, which over the generations has always enthusiastically supported all the innovations in research and innovation in design and product.”

How do you imagine the future of the Company? What is your vision of MisuraEmme?

“The evolution will be crucial to face an increasingly competitive market.

Because of the presence of foreign industrial companies in the furniture sector, we should be able to intercept the needs of a market that is moving towards a demand for life style, as well as product, in order to compete internationally. To consolidate our presence in the most emerging markets, we’ll then face a series of international investments.

Finally, it will be essential to implement the latest technological innovations that in these years are revolutionizing the world of communication and beyond.”

Credits: Photographs courtesy of MisuraEmme.

Love Happens Magazine

Family, projects, business, design, achievements and happiness are the topics of the interview with our Managing Director Filippo Salbini carried out by Love Happens, the magazine of the KOKET brand.

Filippo Salbini and KOKET

We at Salbini collaborate closely with KOKET and with the other brands of the Covet Group, which is one of our premium partners.

Love Happens is the luxury lifestyle magazine born from the minds behind luxury home decor brand KOKET, offered online and through a bi-annual print edition.

LH celebrates all things beautiful and iconic, aiming to provide not only information, but also an emotional response to readers.

The interview with our Managing Director Filippo Salbini makes us very proud!

Special thanks to Marta Vieira.