Salbini Experience: Chan Yoon from South Korea

Chan Yoon is our South Korea Manager and came to visit us in Italy in June 2022.

Before going to Milan together for the Salone del Mobile 2022, Chan was our guest in Southern Italy.

It was a pleasure meeting him and having the opportunity of interviewing him. He has been part of our family for more than 2 years.

The first contact and collaboration with us

Chan met us for the first time as a client and he was very satisfied with the service:

“It was not about money, but it was more about solving my problem to make my room the most beautiful place in the world.”

And that’s how he got confidence and decided to work with us.

His role

“At the beginning, I was a one-man show. Now my business has gone to 5 people”.

He handles B2B projects, sometimes B2C as well, meeting the clients.

The interesting aspects of his job

There are two interesting aspects in Chan’s job: being able to provide great furniture to his customers; being able to provide new brands in South Korea and seeing excitement in the clients.

*Chan Yoon is an interior designer, founder of Stretta Furniture and Stretta Studio in Seoul*

Favorite brands

When asked what are his favorite brands, Chan told us that what he loves more about Italian furniture is that they make the best use of materials.

“The very first furniture that I came to import was Poltrona Frau. I really love their leather and its luxurious use”.

He also appreciates DV Home and Misuraemme.

The future of the market in South Korea

“I think that our company could become number one in terms of luxury brands”.

The meeting with the Italian team

Chan had the opportunity to spend time with our Italian team to take care of the details of some projects under construction in South Korea and also to spend some relaxing moments on the Amalfi Coast, in Pompeii, Salerno and with the Salbini family.